Content Marketing
4 Step Design to Master Your Businesses’ Sales Funnel
The sales funnel is a necessary part of any business venture – online or off. You have to know the path you’re going to take customers on from start to…
Explaining Newsjacking and How to Use it For Your Branded Content
Breaking news happens all the time – just not always in your industry. But, when it happens in your industry, you don’t have to be the first to break it…
PPC Beyond Google AdWords: Worth the Investment?
When it comes to pay per click (PPC) advertising, the first thing most marketers think of is Google AdWords. And that’s okay, because it works. And it works well, if…
3 Steps to Creating Effective Ads With Instagram Stories
Whether you’ve been advertising on Instagram for a while and you want to explore the option to advertising in the Stories format, or you want to get started with Instagram…
The Psychology of Calls to Action
Every piece of content you write is aimed at getting readers… but having people read your content isn’t enough to sustain your business. To get that content earning revenue means…
The Basics to Navigating a Social Media Presence for CEOs
Businesses have long known they have to be on social media if they want to connect with current and potential customers. Many companies have a dedicated social media person or…
6 Tools to Help You Master Pinterest Analytics for Your Brand
Pinterest took the internet by storm when it launched in March 2010. Some would say it was the beginning of the end for predominately text-based content, as many other image-centric…
A Complete and Comprehensive Guide to YouTube Advertising
YouTube is no doubt one of the largest search engines – just right behind Google, which makes sense because Google owns it. With more than a billion users on the…
6 Tips to Using Pop-Ups Without Harming Your SEO
If you’ve been in the SEO game for any length of time, you’re no stranger to Google changing things up on all of us. As they constantly strive to improve…