Business
Using WordPress? Here’s an SEO Checklist for You
All kinds of things go into how Google and other search engines rank your website compared to your competition. Though no one really knows exactly how the algorithm works, we…
Native Advertising: Why It Works And Why You Should Do it Now
Native advertising is paid content that’s made to match the look and feel of the website it’s presented on, so it looks more like organic content. It encompasses many content…
Should You Incorporate a Chatbot in Your Social Media Strategy?
Facebook Messenger is a separate application that allows users, both personal and business, to send messages back and forth without using the original Facebook application. Many businesses are adding it…
The Complete Guide on How to Optimize Video for SEO
When you think of online videos, what’s the first thing you think of? YouTube, right? While it may be the most popular video distribution platform, that’s not to say it’s…
Tips for Creating Cohesive Branding for your business
Creating a cohesive brand identity is deceptively complex. On the surface, it may appear to be as simple as hiring someone to create an eye-catching logo and engaging content that…
Why Avoiding a CRM Will Be Harmful for Your Business
CRM refers to customer relationship management. It’s a type of software that allows you to develop a database of all your customers or clients, and keep track of information about…
Step-by-Step Guide to Launching a New Product or Service
This guide assumes you’ve done all your homework in terms of market research. You’ve developed and tested the idea, built the prototype, gone through beta testing, and now you’re ready…
6 Ways to Nail Social Customer Service
A 2013 survey showed 2/3 of customers have used a company’s social media website for customer service purposes. And younger consumers, between the ages of 18 and 29 are more…
How to Create Solid Self-Help Options for Customers
By 2020, 85% of the customer relationship will be managed without ever speaking to a person. Why is that? Well, it’s at least in part due to the fact that…