AI
How to Use Link Building to Improve SEO
Link building remains a cornerstone technique for improving your website’s search engine optimization marketing – provided you’re doing it right. Yet while most webmasters understand the importance of proper link…
Meta Makes Changes to Facebook’s Ad Targeting
Starting January 19th, 2022, advertisers on Facebook are no longer be able to create new ad sets utilizing certain Detailed Targeting options, including: Health causes (e.g., “cancer awareness”, “obesity pandemic”,…
How To Use Instagram Carousels to Drive Engagement
Instagram carousels are not a new feature, and were first introduced to Instagram in 2017. So why bring them up now? They’ve regained relevance in 2022 because of engagement trends,…
6 Tips to Improve Google SEO Rankings in 2022
Want to improve your Google SEO rankings? Nearly a third of people who look something up on Google click the first result first, and over two-thirds choose among the first…
Yoast SEO App Will Soon Be on Shopify
Starting January 18, 2022, Yoast SEO will be integrated into the Shopify platform as an app. In short, this means retailers on Shopify will be able to utilize Yoast to…
“New Normal” Holiday Shopping Trends
Staying on top of the changing shopping trends is a challenge, especially after a global pandemic. As the second year of the pandemic draws to a close, we’re unfortunately far…
Content Marketing Trends to Watch For in 2022
As we’re ringing in the new year, it’s becoming clearer what 2022 will have in store for us. Content marketing is ever-changing, with new trends constantly emerging on the horizon, some…
How to Improve Your Conversions
To improve your conversions on your website, focus on user experience with a clear, easy-to-navigate design. Optimize call-to-action buttons for visibility and compelling action. Test different page layouts, headlines, and…
Google My Business Is Now Google Business Profile
Alongside a number of other changes made this year, Google continues to revise and rebrand its toolkit for online businesses and internet retailers by changing Google My Business into the…