ENTERPRISE SEO AT SACHS MARKETING GROUP
Enterprise SEO (search engine optimization) refers not necessarily to the size of your company, but the size of your website/product catalog. If you've got thousands of products, you've likely got a website that would benefit from enterprise SEO.
Sprint Wireless, no doubt an enterprise-sized company with over 10,000 employees, also has an enterprise-sized website, with more than 980,000 results in Google on the Sprint.com domain. Not only do they have pages for each of the devices they sell and support, they have pages for company news, press releases, support knowledgebase, and a community forum with questions and answers. A site this large definitely needs enterprise level SEO.
There are many companies out there listed in the Fortune 1000, like Alliance Holdings with small to medium websites that wouldn't benefit from this approach. Many of these pages feature financial reports and press releases. Smaller sites like this may benefit from enterprise tactics, but the majority of SEO experts probably wouldn't call them enterprise websites.
On the other hand, websites like Wikipedia, which run with a limited small team and rely on public donations to stay functional, have massive amounts of content – more than 88 million results, meaning enterprise SEO would be beneficial for them.
Websites that contain thousands of pages of content are best run on a content management system (CMS), like WordPress, Drupal, or Joomla. These systems make it easier to create, manage, and edit content as needed.
The fundamentals of SEO still matter here – but instead of having to optimize five to 10 pages, you now have to optimize 500+. How are you supposed to publish long-form keyword-rich content articles on each of them, and then build backlinks to each of them? Regardless of whether you have one page or a million, you still need to factor in the core SEO principles, but your strategy and approach must be adjusted accordingly.