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Case Study

Green Room Therapy

At a glance

Content Strategy

We focused on educational, face-to-camera Reels, with Debra
sharing actionable tips and insights specifically for parents. By
leaning into her expertise and delivering relatable, value-driven
content, we established consistency, authority, and trust.

Performance Growth

From January to February 2026, Debra’s
momentum accelerated significantly:

  • Reels views increased 93% (from 15,513 to 30,003)
  • Total engagement increased 82% (from 719 to 1,309)
  • Average Reels views per post nearly doubled (2,586 → 5,001)
  • Average engagement per post increased 83% (120 → 219)

This rapid month-over-month growth demonstrates not only expanding reach, but deeper connection and resonance with parents seeking guidance.

green-room-th

Building a Personal Brand and Expanding Reach Through Educational Reels

When Green Room Therapy partnered with Sachs Marketing Group, the goal was to build the personal
brand of Debra Jill Green, Founder and Principal Therapist of Green Room Therapy, and position her as a
trusted voice for parents of toddlers navigating behavioral and emotional challenges.

At the start of our engagement in January 2025, Debra had 264 Instagram followers. By February 1,
2026, her following had grown to 11,708 — a more than 4,300% increase in just one year.

Key Takeways

Through a focused strategy centered on educational Reels and authentic expertise, Debra transformed
her Instagram presence into a rapidly growing platform that builds trust, expands visibility, and connects
meaningfully with parents seeking guidance. Green Room Therapy now has a strong and scalable
personal brand foundation to continue growing both influence and impact.

“My experience working with Sachs Marketing Group is very positive. They are professional, organized, goal driven and demonstrate clear expertise in Social Media Marketing. I am grateful for my campaign’s growth thus far and look forward to our continued working relationship and success with my marketing goals."

- Debra Green Hill

Services Provided

Social Media Development

Establishing and managing social media channels to engage with the target audience, build brand awareness, and foster a sense of community.

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